I am a seasoned professional with extensive experience in the Direct-to-Consumer (DTC) space and a proven track record of success in managing 7- and 8-figure international eCommerce projects.
With over 10 years of experience spanning Direct-to-Consumer, eCommerce, Digital Marketing, and Technology, my career blends tech and marketing expertise. In recent roles at Scicon Sports and Altra Running, I have been responsible for managing multiple digital sales channels, including Brand eCommerce, Amazon, and Marketplaces, achieving double-digit year-over-year revenue growth. I have overseen the eCommerce P&L, focusing on maximizing ROI and achieving financial targets. My work with top-tier global brands has also involved managing significant media budgets for marketing and communication campaigns.
I find true fulfilment when I am involved in a company’s technological and innovation processes. My proactive, tech-savvy approach has enabled me to spearhead various initiatives, including implementing a PIM platform, integrating multiple ERPs, developing a B2B digital platform, and streamlining processes through in-housing and wireframing. I am driven by a passion for development and growth—whether in projects, products, or teams.
I am passionate about outdoor sports and believe that being actively engaged in the market, trends, and products enhances my understanding. My experience in the sporting goods industry—ranging from online sales of sunglasses and travel bags to sports clothing and shoes—complements my background in fashion. One of my key strengths is making things happen and achieving goals through effective teamwork. Much like reaching a summit, I thrive on challenges and am committed to being the best version of myself in the face of obstacles.
Some case studies about projects I was leading:
Some endorsements of people I worked with:
Alessandro Sommacal, Digital Marketing Specialist at Scicon Sports:
“Andrea has been a great team leader and mentor: with his profound knowledge of the digital marketing landscape, coupled with his can-do attitude, he was able to streamline projects and iron out any issues that otherwise could have slowed down the day-to-day business activities. I recommend Andrea as a Digital Marketing Manager for his proactiveness and for his exceptional analytical skills”
Sebastiano Montino, Technology Marketing Manager at Costa Crociere:
“I had both the opportunity and the pleasure to work with Andrea and have him in my team. Andrea is a really talented digital marketing specialist; among all his valuable skills, he’s very versatile, which makes him stand out between all the people that I’ve met/worked with. He’s also a quick learner which puts him a step ahead of most office fellows.”
Chiara Davanzo, Head of Brand & Digital Engagement at Arper:
“Andrea is an incredibly talented person with great acumen and very strong analytical skills. He is always keen on improving himself and has a very sharp mind. I would highly recommend him for his smart attitude, motivation, and competences.”