I recently had the opportunity to work on a case study for a job interview (for a running shoes brand). I hope this article can help other professionals who are facing a similar business challenge.
Decoding the Multi-Sport consumer: why Brands should care.
A trail runner might do yoga to recover, ride gravel on Sundays, and hit the climbing gym on rainy days. A cyclist might take up skiing or running in winter to stay fit. The line between performance, fitness, and outdoor exploration is fading.
Incrementality and CPC inflation: can your Brand survive without Paid Ads?
Paid advertising has long been one of the fastest ways to grow a digital business. With rising CAC and CPC, is paid media sustainable? Learn how to assess ad spend through incrementality and brand equity.
Sports events marketing: bring fans to heart of the experience.
This article deep dives into sports events and marketing. In particular, the focus is on how brands can make the most out of races, matches and competition events, going beyond standard sponsorship and advertising.
List of all Nike physical stores worlwide.
If you’re doing a Direct-to-Consumer analysis for your sports or outdoor brand, you might wonder where Nike opened its physical stores. How many physical locations does Nike have in total? How many by country? Having a full Excel list/database will be a quick shortcut to their data.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.