We are entering a cycle where the product’s second lives are just as strategically important as the first sale. For sports and outdoor brands ignoring the second-hand market is no longer an option.
How to double your DTC e-Commerce traffic and revenue (Business Case download).
I recently had the opportunity to work on a case study for a job interview (for a running shoes brand). I hope this article can help other professionals who are facing a similar business challenge.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.
PIM & e-Commerce connection: a Case Study on Akeneo & Magento integration
The goal of this article is to make you “digest” the “PIM” acronym, explore the connection between a PIM platform and an e-Commerce platform, presenting a real use case and its benefits.