I recently had the opportunity to work on a case study for a job interview (for a running shoes brand). I hope this article can help other professionals who are facing a similar business challenge.
Why store locators matter for DTC Brands: boost Omnichannel Sales and Customer Experience.
Although it often looks like just a functional page hidden somewhere in your footer, the store locator can become a real traffic driver, a trust builder, and even a conversion booster.
List of all Nike physical stores worlwide.
If you’re doing a Direct-to-Consumer analysis for your sports or outdoor brand, you might wonder where Nike opened its physical stores. How many physical locations does Nike have in total? How many by country? Having a full Excel list/database will be a quick shortcut to their data.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.