We are entering a cycle where the product’s second lives are just as strategically important as the first sale. For sports and outdoor brands ignoring the second-hand market is no longer an option.
E-commerce advanced site search widgets: behaviour data tracking
How to track and analyze data about the e-commerce site search feature. Considerations about the e-commerce platforms standard reporting and a solution considering Salewa and Salomon sites as examples.
E-commerce software & solutions for the cycling apparel industry: a quick report
Which E-Commerce platforms have the cycling brands implemented in 2020? You’ll find a quick report about the common platforms (Shopify, Magento, & more). For this analysis around 20+ brands of the cycling apparel industry have been considered.