Paid advertising has long been one of the fastest ways to grow a digital business. With rising CAC and CPC, is paid media sustainable? Learn how to assess ad spend through incrementality and brand equity.
Sports events marketing: bring fans to heart of the experience.
This article deep dives into sports events and marketing. In particular, the focus is on how brands can make the most out of races, matches and competition events, going beyond standard sponsorship and advertising.
Why Strava is a powerful channel in your marketing mix
Strava is a social network for active people. Sports and outdoor brands can leverage this channel to acquire new customers, sell products, create communities and more. In this article, I tried to explain why this digital platform is a powerful channel to be considered in a marketing mix.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.