Although it often looks like just a functional page hidden somewhere in your footer, the store locator can become a real traffic driver, a trust builder, and even a conversion booster.
List of all Nike physical stores worlwide.
If you’re doing a Direct-to-Consumer analysis for your sports or outdoor brand, you might wonder where Nike opened its physical stores. How many physical locations does Nike have in total? How many by country? Having a full Excel list/database will be a quick shortcut to their data.
The rise of local sports communities and how brands can get into the game
This article provides a quick and humble sociological overview of sports communities. Moving into the business perspective, I’ll explain why and how brands can collaborate with these communities.
Amazon Vendor Central (1P): 5 strategic drivers for a sustainable business growth
There are many reasons why a sports brand should consider Amazon as a selling channel. This article focuses on the “how” instead, sharing 5 strategy drivers that can help your sports or outdoor brand succeed on this channel.