Paid advertising has long been one of the fastest ways to grow a digital business. With rising CAC and CPC, is paid media sustainable? Learn how to assess ad spend through incrementality and brand equity.
Sports events marketing: bring fans to heart of the experience.
This article deep dives into sports events and marketing. In particular, the focus is on how brands can make the most out of races, matches and competition events, going beyond standard sponsorship and advertising.
List of all Nike physical stores worlwide.
If you’re doing a Direct-to-Consumer analysis for your sports or outdoor brand, you might wonder where Nike opened its physical stores. How many physical locations does Nike have in total? How many by country? Having a full Excel list/database will be a quick shortcut to their data.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.