Paid advertising has long been one of the fastest ways to grow a digital business. With rising CAC and CPC, is paid media sustainable? Learn how to assess ad spend through incrementality and brand equity.
Why Strava is a powerful channel in your marketing mix
Strava is a social network for active people. Sports and outdoor brands can leverage this channel to acquire new customers, sell products, create communities and more. In this article, I tried to explain why this digital platform is a powerful channel to be considered in a marketing mix.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.
International e-Commerce: how to localise your Facebook & Instagram Shop
If you have an international e-Commerce and a Facebook / Instagram Shop, you may be asking how to make your Shop available for an international audience. If not, read why it’s important. Check this article even if you want to know more about Facebook Feeds.