There are many reasons why a sports brand should consider Amazon as a selling channel. This article focuses on the “how” instead, sharing 5 strategy drivers that can help your sports or outdoor brand succeed on this channel.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.
PIM & e-Commerce connection: a Case Study on Akeneo & Magento integration
The goal of this article is to make you “digest” the “PIM” acronym, explore the connection between a PIM platform and an e-Commerce platform, presenting a real use case and its benefits.
International e-Commerce: how to localise your Facebook & Instagram Shop
If you have an international e-Commerce and a Facebook / Instagram Shop, you may be asking how to make your Shop available for an international audience. If not, read why it’s important. Check this article even if you want to know more about Facebook Feeds.