In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.
PIM & e-Commerce connection: a Case Study on Akeneo & Magento integration
The goal of this article is to make you “digest” the “PIM” acronym, explore the connection between a PIM platform and an e-Commerce platform, presenting a real use case and its benefits.
International e-Commerce: how to localise your Facebook & Instagram Shop
If you have an international e-Commerce and a Facebook / Instagram Shop, you may be asking how to make your Shop available for an international audience. If not, read why it’s important. Check this article even if you want to know more about Facebook Feeds.
E-commerce alternative payment methods: pay in installments
When we think about payments on an e-commerce website we mean the payment options that allow a user to pay for the products. The goal of this article is to present an overview of different ways from the standard single-time payment.