A trail runner might do yoga to recover, ride gravel on Sundays, and hit the climbing gym on rainy days. A cyclist might take up skiing or running in winter to stay fit. The line between performance, fitness, and outdoor exploration is fading.
The rise of local sports communities and how brands can get into the game
This article provides a quick and humble sociological overview of sports communities. Moving into the business perspective, I’ll explain why and how brands can collaborate with these communities.
Why Strava is a powerful channel in your marketing mix
Strava is a social network for active people. Sports and outdoor brands can leverage this channel to acquire new customers, sell products, create communities and more. In this article, I tried to explain why this digital platform is a powerful channel to be considered in a marketing mix.
Amazon Vendor Central (1P): 5 strategic drivers for a sustainable business growth
There are many reasons why a sports brand should consider Amazon as a selling channel. This article focuses on the “how” instead, sharing 5 strategy drivers that can help your sports or outdoor brand succeed on this channel.
PIM & e-Commerce connection: a Case Study on Akeneo & Magento integration
The goal of this article is to make you “digest” the “PIM” acronym, explore the connection between a PIM platform and an e-Commerce platform, presenting a real use case and its benefits.