This article provides a quick and humble sociological overview of sports communities. Moving into the business perspective, I’ll explain why and how brands can collaborate with these communities.
Why Strava is a powerful channel in your marketing mix
Strava is a social network for active people. Sports and outdoor brands can leverage this channel to acquire new customers, sell products, create communities and more. In this article, I tried to explain why this digital platform is a powerful channel to be considered in a marketing mix.
Amazon Vendor Central (1P): 5 strategic drivers for a sustainable business growth
There are many reasons why a sports brand should consider Amazon as a selling channel. This article focuses on the “how” instead, sharing 5 strategy drivers that can help your sports or outdoor brand succeed on this channel.
The value of lifestyle images and UGC on your Product Detail Page
In the e-commerce industry, the Product Detail Page (PDP) typically features a classic set of photos taken in a studio. Below are some reasons to consider adding real-life content to your PDP.
6 proposals to reduce the discount percentage on your brand e-Commerce
The overall goal is to describe some logic behind the discounts applied in the industry and some possible strategies and actions you can consider, to avoid entering the infinite loop of continuous discount percentage increase.
Digital Advertising channels strategy for an e-Commerce sportswear brand
A presentation of the possible Digital Advertising opportunities for a sports brand that has an e-Commerce project in 2022. And why Advertising is only one segment of your traffic channels ride.