Paid advertising has long been one of the fastest ways to grow a digital business. With rising CAC and CPC, is paid media sustainable? Learn how to assess ad spend through incrementality and brand equity.
Why store locators matter for DTC Brands: boost Omnichannel Sales and Customer Experience.
Although it often looks like just a functional page hidden somewhere in your footer, the store locator can become a real traffic driver, a trust builder, and even a conversion booster.
Sports events marketing: bring fans to heart of the experience.
This article deep dives into sports events and marketing. In particular, the focus is on how brands can make the most out of races, matches and competition events, going beyond standard sponsorship and advertising.
List of all Nike physical stores worlwide.
If you’re doing a Direct-to-Consumer analysis for your sports or outdoor brand, you might wonder where Nike opened its physical stores. How many physical locations does Nike have in total? How many by country? Having a full Excel list/database will be a quick shortcut to their data.
The rise of local sports communities and how brands can get into the game
This article provides a quick and humble sociological overview of sports communities. Moving into the business perspective, I’ll explain why and how brands can collaborate with these communities.
Why Strava is a powerful channel in your marketing mix
Strava is a social network for active people. Sports and outdoor brands can leverage this channel to acquire new customers, sell products, create communities and more. In this article, I tried to explain why this digital platform is a powerful channel to be considered in a marketing mix.